What would you actually do today if your business ran itself?
Professional Squarespace management and strategic VA support for business owners who are ready to stop winging it and start leading it.
I get the juggle, because I’ve lived it.
I know exactly what it’s like to have twenty browser tabs open, a client waiting for a reply, and a family that actually wants to see you for dinner.
I’ve spent over a decade in the trenches of small business ownership. Before I became a Virtual Assistant and Web Manager, I spent 11 years running my own luxury portrait studio. That decade taught me everything I know about the "hidden" side of business: the lead-chasing, the technical glitches, and the mountain of admin that usually stands between you and the work you actually love.
In 2023, I decided to take everything I learned about building a polished, high-touch brand and start helping other business owners do the same. I’m a self-starter, a quick learner, and yes, I’m the person who actually enjoys cleaning out a digital junk drawer and color-coding a workflow.
I believe your business should be a source of freedom, not a source of constant "to-do list" anxiety. Whether we are polishing your website or engineering your client booking process, my goal is to take the mental load off your plate so you can finally focus on the big picture.
Let’s stop "winging it" and start building a business that actually flows. I’m here to support your growth every step of the way.
Step Out of the Daily Grind and Into Your CEO Era
Virtual Assistant Services for Business Systems & Strategy
The Lifecycle & Outreach Partner
Ready to stop losing leads and start owning your local market? This plan acts as your front-line defense, handling the entire inquiry-to-booking journey and scouting strategic local opportunities for you. It’s the essential first step to reclaiming your time while building a professional reputation that works for you.
Best for owners who want to focus on their craft and stop worrying about leads. Includes:
The Lead Gatekeeper: Monitoring your inquiry channels and providing immediate, brand-aligned responses to ensure no lead goes cold during the critical first contact.
Full-Cycle Booking: Handling the transition from initial inquiry to contract signing and fee collection, followed by a "warm hand-off" to you once the client is officially on your calendar.
Reputation Management: Proactively reaching out to past clients for Google or Yelp reviews and professionally responding to all incoming feedback to boost your local search authority.
Local Strategic Outreach: Dedicated monthly research to identify networking mixers, community partnerships, and industry-specific opportunities designed to expand your local reach and brand presence.
CRM Database Hygiene: Monthly maintenance of your client database to ensure workflows are firing correctly, lead forms are working, and the backend stays organized.
Inquiry & Booking Report: A monthly snapshot analyzing where your leads are coming from and your current conversion rate, so you know exactly what is working.
$600
The Marketing & Brand Partner
Ready to move from "keeping up" to "standing out"? This tier takes the manual labor of marketing off your plate, keeping your social channels, Google profile, and newsletters consistent and professional. It’s the ultimate solution for a cohesive brand presence without the daily digital stress.
Best for owners who want consistent marketing without doing the manual labor. Includes:
Everything in Tier 1, plus:
Email Marketing: 2 email newsletters per month (creation, setup, and execution).
Social Media Content: Scheduling and posting your provided content (up to 3 posts/week).
Canva Asset Creation: Up to 2 custom brand guides or PDF deliverables (e.g., pricing guides, welcome kits).
Workflow Maintenance: Managing the email templates and contract triggers within your CRM.
Review Amplification: Taking the best 5-star reviews I’ve secured in Tier 1 and turning them into "Social Proof" graphics for your Instagram/Facebook and your Google Business Profile.
$1200
The Operations Director
Ready to stop running the daily grind and finally start leading as a CEO? This high-level partnership is for the professional who needs a dedicated director to own the operational engine. From engineering automated workflows to defending your calendar, I handle the back-office so you can focus entirely on growth.
Best for established professionals and high-level creatives who are ready to step out of the daily administrative grind and into the role of a true CEO. Includes:
Everything in Tier 1 & Tier 2, plus:
Newsletter-to-Blog Transfers: Repurposing your email content as records on your site to maximize your work (up to 2 per month).
Advanced Lifecycle Management: Regular gap analysis and workflow engineering to automate your business and remove bottlenecks.
Strategic Growth Sessions: A dedicated monthly 30-minute call to align your operations with your long-term goals.
VIP Logistics Management: Priority handling of your calendar, event travel, and administrative scheduling.
Complete Business Peace of Mind: Total oversight of the "Internal Engine" so you can focus entirely on your craft.
Need more in-depth website support? Check out my Dedicated Website Management Plans.
$1800
Professional Service Add-Ons
These can be added to any monthly VA partnership for customized support.
Squarespace Maintenance Bolt-on | $100/mo: This is for the client who needs small, ongoing updates to their existing Squarespace site. It covers updates to your monthly specials page, basic text and image changes, and contact form adjustments to keep your digital storefront current without a full management plan.
Editorial Retouching (Small Batch) | $150/mo: Perfect for the owner who needs a few high-end images polished each month. Includes professional color grading, light correction, and detail retouching in Lightroom or Photoshop for up to 20 images.
Gallery Culling & Professional Post-Production | $200/mo: Designed for photographers who want to reclaim their time and stay behind the lens. I handle the heavy lifting of RAW culling to select your best shots, followed by professional light and color correction (LR/ACR/Bridge). This add-on includes AI-assisted retouching (Evoto/Photoshop) and digital gallery delivery for up to two full galleries of less than 500 RAW images per month.
Stop letting your website be a showroom while your back-office feels like a junk drawer. When your systems and your site finally work together, you get to stop playing catch-up and start doing the work you actually love
Monthly Squarespace Management & Content Strategy
From technical health checks to weekly blog updates: get the expert Squarespace oversight you need to convert more visitors into customers.
Managing a Squarespace site shouldn't feel like a second full-time job. I specialize in taking the technical weight off your shoulders by providing platform-specific expertise so you can get back to the work you love. My services combine precision SEO optimization with high-end Fluid Engine design and platform-agnostic blog content to ensure your brand doesn't just exist online—it thrives.
Whether you need a dedicated Squarespace health check, proactive operational integrity, or a total growth partner to handle your digital strategy, I provide the expertise needed to turn your visitors into loyal customers. Your website is your most important digital asset; let's make sure it's working as hard as you do.
Not ready for a full partnership yet? Let’s get your site polished and professional with a one-time Digital Glow Up.
The Foundation Plan
Best for businesses needing a secure, searchable, and professional Squarespace presence. Includes:
Squarespace Search Visibility: Ongoing SEO audits of all pages and media to defend and improve your Google rankings.
*Squarespace Operational Integrity: Professional assistance with layout shifts, platform-specific questions, and interface troubleshooting to keep your site 100% functional.
Platform Performance Snapshots: Monthly automated reports so you can see exactly how people are finding and using your site.
*Technical Support includes up to 2 hours of labor per month.
$250
The Growth & Design Plan
Best for active brands that need their Squarespace site to evolve with their business. Includes:
Everything in the Foundation Plan, plus:
Custom Layout Expansion: New landing pages or specialized feature sections built within the Squarespace environment.
Fluid Engine Optimization: Regular design updates to existing blocks and pages to keep your aesthetic modern and high-converting.
Branded Graphic Assets: Custom-designed graphics for your site headers, banners, and promotional needs.
Integrated Experience Design: Monthly testing of user paths (forms, buttons, and navigation) to ensure a seamless visitor experience.
Priority Support: Faster response times for all technical and design requests.
$500
The Content Leader
Blog only. Best for businesses building authority.
Please Note: Content services are available for any CMS (WordPress, Wix, Shopify, etc.). Includes:
4 High-Impact Blog Posts: Professional blog posts tailored to your brand’s voice and audience.
Visual Storytelling: Inclusion of client-provided imagery throughout each post to boost engagement.
Image SEO Optimization: Every image is compressed for speed and fully optimized with Alt-Text and metadata to help you rank in Google Image Search.
Strategic Weekly Scheduling: One post published every week to keep your site "fresh" and favored by search engines.
Full Keyword Strategy: Every post includes keyword research and meta-descriptions to ensure maximum reach.
Monthly Topic Planning: A collaborative email session to align your content with upcoming sales or business goals.
$550
The Ultimate Partner
The "Hands-Off" solution for owners who want to focus on their work, not their website. Includes:
The Full Suite: Combines all Technical, Design, and Blog services into one seamless, elite package.
Integrated Strategy: We ensure your content, SEO, and site design are all working together seamlessly.
Professional Photo Curation: Expert retouching or color-grading of up to 10 of your own photos each month for your site or blog.
Unified Brand Voice: Strategic alignment between your Squarespace design and your multi-platform content strategy.
Growth Strat: One 20 minute "Growth Strategy" call per month.
VIP Priority Access: Your site requests jump to the front of the queue with a guaranteed 24-hour response time.
$950
Why Squarespace?
I believe your website should be as beautiful as it is functional. I have chosen to specialize in Squarespace because it is the best platform for building a digital home that truly feels like an extension of you and your brand.
By focusing on this platform, I can ensure your site doesn't just look professional—it speaks to your customers in a way that builds trust and excitement:
Authentic Brand Alignment: I don’t just build layouts; I create a space that reflects your unique business personality. By blending my SEO expertise with a design that speaks your brand’s language, I help your customers identify with your story and get them excited to purchase your products.
Built-in Security: Squarespace’s stable ecosystem means you don't have to worry about the risky plugin updates or server crashes common on other platforms. Your site stays secure so you can stay focused.
Intuitive Functionality: Whether it’s integrating your newsletter or setting up a specialty feature, I research and implement the best Squarespace solutions to ensure your backend works smoothly for your specific needs.
Search-First Structure: I lean into Squarespace’s native tools, layering on my own precision optimization to ensure your brand is found by the right audience at the right time.
Just Need a Fix or a Refresh?
One-Off Projects to Get You Moving!
Not ready for a monthly partnership? No problem! These one-time services are designed to give your brand the polish it needs without the long-term commitment.
The Digital Glow-Up (Site Only)
For the business owner who loves their work but hates their website.
If you aren't ready for a full-time operational partner but you are tired of apologizing for your "under construction" or outdated website, this is for you! I offer high-end, one-off Squarespace builds and overhauls designed to turn your digital storefront into your best salesperson.
What we can build together:
The 10-Page Professional Overhaul: We’ll take your current site, gut the clutter, and rebuild it into a streamlined, 10-page SEO optimized digital home base.
The Strategic New Build: Starting from scratch? We’ll build a polished, 6-page foundation (Home, About, Services, Products, Contact, Blog) that sets you up for long-term growth.
Every build includes:
Full mobile optimization (because that's where your clients are).
Essential SEO setup so you actually show up on Google.
A "Guided Tour" of your new site so you feel comfortable with the basics, like updating a price or swapping a headshot.
Investment: Starting at $2,500 for a 6-page new build and $3,500 for an overhaul of a 10-page site.
Note: I only take on two Glow-Up projects per month to ensure every site gets my full focus.
3 Simple Steps to a Better Business
Step 1:
The Discovery & Systems Audit
For the CEO who needs a plan.
We start with a quick Consultation Call to ensure we’re a good fit and so I can learn more about your struggles. Then we schedule a Discovery Call to do a deep dive into your "Digital Junk Drawer" to identify exactly where your business is stuck or where you need a hand. I’ll perform a system audit and provide a roadmap for either a professional Small Business Launch or a streamlined VA Operations plan.
Step 2:
The Custom Game Plan
For the CEO who needs it done.
This is where I step in as your Website Manager or VA and I get to work! I handle the technical heavy lifting by maintaining your foundation, managing your daily operations, and streamlining your ongoing workflows. While I’m in the trenches creating or running your business infrastructure, you stay focused on your creative vision.
Step 3:
Your New Business Normal
For the CEO ready to grow.
The pressure is officially off. From here on out, you aren't running the show alone. We’ll stay in sync with monthly check-ins and strategic updates, ensuring your systems and website are always evolving as fast as your vision does.
The Proof: Real Wins, Refreshes, and Results
Squarespace Management & Content Strategy
The Final Polish: Professional Retouching
Real Talk from the Owners Who Got Their Time Back