Ready to stop running the backend?What Would You Actually Do Today If Your Business Ran Itself?
The Simple Mouse handles your operations, systems, and backend so you can stop firefighting the daily grind and finally lead like the CEO you actually are.
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We Audit The Chaos
We dig into your current operations, identify exactly where the waste and bottlenecks are hiding, and map out what needs to happen first.
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We Build the Machine
I handle the heavy lifting: CRM setup, workflow automation, process improvement, and backend systems, while you stay focused on your actual work.
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You Lead Like a CEO
The backend runs automatically, the chaos is gone, and you finally have the time and headspace to focus on growing your business.
Why work with me?I get it because I’ve lived it.
I know exactly what it feels like to have twenty browser tabs open, a client waiting for a reply, and a backend that feels like a second full-time job you never applied for.
Before I ever picked up a camera or built a website, I spent years in the corporate world as a project coordinator and manager where I learned exactly how to identify operational waste, lean out inefficient processes, and build systems that actually work. That foundation changed everything about how I approach a business backend.
Then I spent 11 years running a luxury portrait studio and put every single one of those skills to work on myself. I built the automations, engineered the workflows, and eliminated the waste until my business ran so smoothly I could actually focus on the work I loved.
Today I bring that exact combination of corporate process expertise and real-world small business experience to your operations. I'm not here to check off a task list. I'm here to find the waste, lean out the process, and rebuild the machine so it runs without you trapped underneath it.
The work i love mostProject-Based Operations Overhauls
For small businesses ready to stop patching the cracks and rebuild the whole foundation.
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The Operations Audit
Not sure where your biggest inefficiencies are hiding? Start here.
Every great overhaul starts with an honest look at what's actually happening under the hood. The Operations Audit is a deep dive into your current processes, systems, and workflows, identifying exactly where the waste is, where time is being lost, and what needs to change first.
What you walk away with:
A comprehensive written SOP documenting your current state and recommended new processes
A clear prioritized action plan so you know exactly what to fix and in what order
A 30-minute walkthrough call to review findings and answer any questions
A roadmap you can implement yourself or hand off to someone else to execute
This is the perfect starting point if you're not sure what you need yet, or a standalone investment if you just need clarity before you take action.
Starting at $1,500
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The Operations Overhaul
For small businesses ready for a complete backend transformation.
This is the full engagement, the one that changes how your business actually operates from the inside out. If you're drowning in manual processes, disconnected systems, and workflows held together with duct tape, this is where we fix all of it.
Here's how it works:
For local clients I come to you, sitting with your team for one to two days to watch exactly how your business runs from start to finish. For remote clients we do the same thing virtually. From there I go deep into your systems, map every process, identify every inefficiency, and draft a completely new operational blueprint.
Then we review it together to make sure nothing critical gets missed. Once approved I build it: new processes, new systems, new automations, all of it implemented and tested before handoff. Every engagement ends with full team training and 30 days of post-launch support so nothing falls through the cracks after go-live.
What's included:
In-person or virtual operations discovery session
Full process mapping and waste identification
Complete operational blueprint and new SOP documentation
Systems setup and implementation: CRM, workflows, automations, and more
Owner and team training session
30-day post-launch support
Every overhaul is custom scoped. Timeline is typically 2 to 3 months depending on the complexity of your operation.
Starting at $3,000
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The Systems Build
For businesses that know what they need, they just need someone to build it.
You don't need a full audit or a process overhaul. You need someone to get in there and actually set everything up. The Systems Build is a focused, implementation-only engagement where I build out your existing systems so they work the way they were always supposed to.
What I can build:
CRM setup and configuration
Automated workflow and trigger setup
Lead magnet and funnel setup
Email marketing setup and template creation
Calendar and booking system configuration
Invoice and payment systems configuration
Any combination of the above based on what your business needs
No process rewriting, no deep dive audit, just clean, professional systems implementation delivered in four to six weeks.
Starting at $1,500
my servicesSmall Business Services Built to Make Your Backend Work
Whether you're just launching or finally ready to clean up the chaos, there's a path for you.
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The Foundation Plan
Best for businesses that need their Squarespace site secure, searchable, and professionally maintained.
Ongoing SEO audits across all pages and media
Layout troubleshooting and interface support
Monthly performance reports
Up to 2 hours of technical support per month
$250/mo.
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The Growth Plan
Best for active brands that need their site to evolve as their business grows.
Everything in The Foundation, plus:
New landing pages and feature sections
Regular design updates to existing pages
Custom branded graphics for headers and banners
Monthly user path testing for forms, buttons, and navigation
Priority support with faster response times
$500/mo.
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The Content Plan
Best for businesses ready to build authority and get found on Google through strategic blogging.
Everything in The Foundation, plus:
4 SEO optimized blog posts per month
Full keyword research and meta descriptions for every post
Image optimization with alt text and metadata
Strategic weekly publishing schedule
Monthly topic planning aligned with your business goals
$550/mo.
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The CEO Suite
The hands-off solution for owners who want to focus on their work, not their website.
Everything across all three plans combined
Integrated strategy across content, SEO, and design
Professional photo retouching or color grading up to 10 images per month
Unified brand voice across your Squarespace site and content
Monthly 20-minute growth strategy call
VIP priority access with guaranteed 24-hour response time
$950/mo.
Need ongoing support instead?Monthly Operations Plans for Small Businesses That Need a Consistent Partner
Not every business needs a full overhaul. Sometimes you just need a reliable expert in your corner every single month.
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The Outreach Partner
Best for small business owners who want to stop losing leads and start building a professional reputation that works.
Inquiry monitoring and brand-aligned responses so no lead goes cold
Full-cycle booking from first contact to signed contract and payment
Reputation management and proactive review outreach
Monthly local networking and partnership opportunity research
CRM database maintenance and workflow health checks
Monthly inquiry and booking performance report
$600/mo
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The Marketing Plan
Best for small business owners who want consistent marketing without doing the manual labor.
Everything in The Outreach Partner, plus:
2 email newsletters per month including creation, setup, and execution
Social media scheduling and posting up to 3 times per week
Up to 2 custom Canva brand assets per month
CRM email template and contract trigger management
Top review graphics turned into social proof content for Instagram and Google
$1,200/mo
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The Operations Director
Best for established small business owners ready to step out of the daily grind and into the role of a true CEO.
Everything in The Outreach and Marketing Partner, plus:
Newsletter to blog transfers up to 2 per month
Advanced workflow engineering and gap analysis
Monthly 30-minute strategic growth call
Calendar, event, and administrative scheduling support
Total backend oversight so you can focus entirely on your work
$1,800/mo
already a monthly partner?
Elevate Your Brand With Professional Photography
Your digital presence is only as strong as the visuals behind it. As an exclusive perk for active monthly partners I offer professional branding photography sessions to keep your website, social media, and marketing looking polished and consistent.
$299 per session - available exclusively to active monthly clients.
45 minute session
Includes 10 hi-res retouched images of your choice
Additional images available for purchase
No pressure! Just a conversation about where you are and where you want to be.
Stop managing your website. Start running your business. I'll handle everything in between.
sound familiar?This Is Built for You If...
You're running your entire business operation out of your head and it's starting to show
You have systems in place but they're disconnected, half-built, or held together with manual workarounds
You're losing leads because your follow-up process is inconsistent or nonexistent
Your team has no clear documented process to follow so everything runs through you
You know exactly what needs to be fixed but every time you sit down to tackle it something more urgent gets in the way
You've outgrown your current setup but don't know where to start with rebuilding it
You're ready to stop being the most expensive admin in your own business
If you just nodded at more than one of those, you're exactly who I built this for.No pressure! Just a conversation about where you are and where you want to be.
Real Talk from the Owners Who Got Their Time Back
Frequently Asked Questions About Small Business Operations & Systems Management
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You're billed every month on the same business day you signed up. If your billing date falls on a weekend it automatically pushes to the following Monday, unless you’re on auto-pay. Clean, predictable, and no surprises.
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Monthly management plans require a 6-month minimum commitment. After that you're free to cancel at any time as long as your account is paid in full.
The 6-month minimum exists for a good reason, it takes time to truly get to know your brand, your voice, your messaging, and your systems. Anything less and we're just scratching the surface of what's possible.
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Yes, when you pay your first invoice you'll have the option to enroll in auto-pay. It's the easiest way to make sure your site never misses a beat because of a missed payment.
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Consistent communication is what keeps your site moving forward. If I don't have direction, feedback, or answers to questions I need to stop work until I do, and that time is not refundable. Monthly strategy meetings and content planning sessions are a non-negotiable part of the partnership to keep everything on track.
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Every month we connect for a quick 30-minute planning call or a focused email exchange to align your content and site updates with your upcoming business goals. It keeps everything intentional and nothing gets published without a strategy behind it.
The difference between a business that scales and one that burns you out isn't talent or hustle. It's systems. Let's build yours.
Let's get to work!Your Business Should Run Like a Well-Oiled Machine. Let's Make Sure It Does.
Stop being the bottleneck in your own business. Let's find the waste, lean out the process, and build the backend that finally sets you free.
Not sure where to start? That's exactly what the discovery call is for.